MAKITA JOINS OAKLEY, OGIO, TOYOTA AND OTHERS AT KICKER AUDIO'S BIG AIR BASH 8 AT SEMA IN LAS VEGAS
NOVEMBER 5, 2009 – La Mirada, CA – Makita and the 53’ Experience More Trailer, joined a crowd of custom car enthusiasts, freestyle fanatics and more at The Palms Casino in Las Vegas for Kicker Audio’s Eighth Annual Big Air Bash on November 4. Big Air Bash 8 delivered freestyle motorcycles launching into the Las Vegas night, as well as Mini Moto racing, live DJ’s, and an array of custom cars on display. "Kicker’s ‘Livin’ Loud’ lifestyle has always registered with Makita’s high-energy audience," said Brent Withey, Makita’s Sr. Brand Manager. "The Big Air Bash at SEMA is an excellent way for us to engage serious tool users. We wouldn’t miss it."
Makita joined Oakley, Ogio, Toyota, General Tire, Air Lift, and Monster Energy as co-sponsors of the annual Kicker event, which takes place during the annual SEMA automotive trade show. Makita’s presence at the event was highlighted by its 53-foot Experience More trailer. Makita’s Experience More is an interactive tool display on wheels, delivering a dynamic hands-on experience with tool demo stations, engineering exhibits, touch screen displays with interactive video, and plasma screens throughout the trailer with high-energy video and audio footage. The trailer is fully stocked with the Makita’s latest industrial quality power tools, including the complete LXT Series of cordless tools featuring Makita’s breakthrough Lithium-Ion battery technology.
Also at the Big Air Bash was Curt, Kyle and Todd LeDuc from Rockstar Makita LeDuc Racing. The father-and-sons racing team recently had a strong finish in the 2009 TORC (The Off Road Championship) Series with second, third, and fifth place finishes overall.
About Makita USA
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita applies leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 10.8V Ultra-Compact Lithium-Ion®. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology™ (AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com. You can follow Makita at facebook.com/makitatools, twitter.com/makitatools, and youtube.com/makitapowertools. Makita is Best in Class Engineering.