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INNOVATION PRESS RELEASE

Friday, March 6, 2009
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Wayne Hart
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MAKITA ACCELERATES, LAUNCHES MASSIVE 'FEEL INNOVATION' INITIATIVE TO MARKETPLACE

Promotion is latest in Makita's high-energy presence in power tool category

MARCH 6, 2009 – La Mirada, CA – Makita Industrial Power Tools has launched the “Feel Innovation Promotion 2009,” a new national promotion offering select free tools and MSR Rockstar Makita motorcycle riding gear with purchase of qualified items. The new national initiative is part of Makita’s ongoing effort to engage professional tradesmen and serious tool users with innovative products, high-energy sponsorship initiatives, and creative marketing programs.
 
“Makita is pushing hard and moving forward,” said Brent Withey, Makita’s Sr. Brand Manager. “Makita is all about the pro contractor and the serious tool user, so we will continue to offer best-in-class products, high-energy sponsorships like Supercross, and promotions like this one that present big value to serious tool users, and make a big impact on the marketplace.”
 
Makita’s “Feel Innovation Promotion 2009” offers a free product-with-purchase from its groundbreaking LXT Cordless Series featuring 18V LXT Lithium-Ion battery technology. Makita’s LXT Series offers 35 cordless power tools, and select models are free via mail-in redemption with a purchase of select drill-drivers and impact drivers, as well as select 2-, 4-, and 7-piece combo kits.
 
“The free LXT Tool with purchase is an excellent opportunity to tool-up,” said Withey. “The LXT Series has 35 tools that will run off the Makita 18 volt Lithium-Ion battery, so this is a compelling incentive to jump-in.” 
 
Makita is also offering authentic MSR Rockstar Makita motorcycle riding gear with purchase of select Makita tools, including select AVT rotary and demo hammers, as well as 9- and 12-piece LXT Combo Kits. The MSR Rockstar Makita motorcycle riding gear package includes a helmet, jersey, pants, and gloves. 
 
“We wanted to offer value to our customers who step up and purchase a larger LXT Combo Kit,” said Withey. “Malcolm Smith is a motocross racing legend, and MSR Riding Gear is a top brand for serious riders. We’re happy to partner with MSR and Rockstar on this killer gear.”
 
In addition to the two promotions, Makita is also offering a national sweepstakes. The Feel Innovation Sweepstakes includes a grand prize of Suzuki RM-Z450 and RM-Z250 motorcycles, a Suzuki QuadSport Z400, and a Suzuki KingQuad 750AXi. Other prizes include a Makita 18V LXT Lithium-Ion 15-Piece Cordless Combo Kit, a Rockstar Mini-Fridge with five cases of Rockstar, and a Kicker iPod Speaker Dock iK500. No purchase is necessary to enter.
 
For more information on Makita’s Feel Innovation National Promotion and Feel Innovation Sweepstakes, go to makitatools.com
 
Makita and Rockstar are currently team sponsor partners in a variety of power sports including Supercross, Motocross, and off-road racing. Makita is also the Official Power Tool Sponsor of Major League Soccer, as well as the Mexican National Soccer Team (FMF). 
 
About MSR Racing
For more information, go to www.msracing.com
 
About Rockstar: Bigger. Better. Faster. Stronger.
ROCKSTAR is the world\'s most powerful energy drink. Enhanced with the potent herbal blends of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles—from athletes to rock stars. PARTY LIKE A ROCKSTAR!
 
About Makita USA
Makita is a worldwide manufacturer of industrial quality power tools, and offers a wide range of industrial accessories. Makita’s new, innovative Lithium-Ion Cordless Power Tool Series has a three-year limited warranty on the tool and a one-year warranty on the battery and charger in the U.S. All Makita tools are covered by a one-year limited warranty against defects in materials or workmanship and may be serviced at any Makita Factory Service Center or Authorized Service Center nationwide. Makita USA, Inc. is located in La Mirada, California and operates an extensive distribution network located throughout the U.S.  For more information, please call (800)4-MAKITA or visit the website at makitatools.com.

 

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