MAKITA GOES OFF-ROAD WITH ROCKSTAR ENERGY DRINK IN SPONSORSHIP OF SCORE SERIES' RIVIERA RACING TEAM
MAY 6, 2008 – La Mirada, Calif. – Makita U.S.A., Inc., manufacturer of high quality industrial power tools and accessories, has extended its presence in the world of live race events with its sponsorship of Riviera Racing, winner of the 2007 SCORE International Off Road Race Series Championship.
Makita joins Rockstar Energy Drink in their partnership with Riviera Racing. The new Rockstar Makita Riviera Racing Team will feature the familiar glossy black Riviera Ford Trophy Truck in SCORE off-road competitions in Nevada and Mexico, including the Baja 1000.
“The SCORE series features some of the most prestigious and challenging off-road competitions in the world – it’s the best of the best,” said Brent Withey, Makita senior brand manager. “We’re happy to be a part of this amazing series with the best desert race team in the business, Riviera Racing.”
The 2008 SCORE circuit includes the Tecate SCORE Baja 500, as well as races in Las Vegas and Primm, Nevada. The season concludes with the Tecate SCORE Baja 1000 in November. For Riviera Racing and team riders Mark Post, Rob MacCachren and Kelly Couric, the goal for 2008 is to defend their championship winning 2007 season.
“The partnership with Rockstar and Makita is exciting for our program,” said Mark Post of Riviera Racing. “After our success in winning the SCORE Championship last year, we’re stepping up our program in 2008 with these two great companies joining our team, and you can expect to see us challenging to repeat our performance of the 2007 season.”
For Makita, the sponsorship of Riviera Racing is a natural step in its growing line of partnerships with racing and action sports.
“Makita industrial quality power tools are engineered for professional tool users,” said Withey. “We know that pro tool users work hard, and we also know that racing and action sports are a big part of their lives off the jobsite. So you’ll continue to see Makita on jobsites across America, but you’ll also see Makita at Supercross, Motocross, Superbike, and ATV races, as well as off-road at CORR and SCORE events.”
Makita is already a fixture in the AMA Supercross and AMA Motocross Series. This year Makita and Suzuki teamed up with Rockstar Energy Drinks to form Rockstar Makita Suzuki Factory Racing. The team debuted in January at the AMA Supercross season opener in Anaheim, where team rider Ryan Dungey won the Supercross Lites class race. The team will race in the upcoming 2008 AMA Motocross Series. Rockstar Makita Suzuki is also a sponsor of ATV and Superbike racing teams.
Makita recently partnered with Rockstar Energy Drinks and LeDuc Racing to form Rockstar Makita LeDuc Racing, which will compete in the 2008 Championship Off Road Racing (CORR) Series. Makita also partnered with DragonFire Racing and Polaris in the side-by-side racing category, and will also compete in the 2008 CORR Series.
Makita is also the Official Tool Sponsor of Major League Soccer, as well as the Mexican National Soccer Team (FMF) for their games played in the U.S.
About Riviera Racing
Riviera Racing Media Contact: ROMM, Inc. Office: 866-729-0107; Mobile: 714-514-7450; firstname.lastname@example.org. Visit www.rivieraracing.com for the latest news including photo and video galleries.
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About Makita USA
Makita USA, Inc. is a leading manufacturer of over 450 professional, industrial quality power tools and has over 2,000 industrial accessories. Makita’s LXT Lithium-Ion is backed by Makita’s new three-year warranty and all other Makita tools are covered by a one-year limited warranty against defects in materials or workmanship and may be serviced at any of our 25 factory service centers or by more than 1,000 authorized service centers nationwide. Makita USA, Inc.’s home office is located in La Mirada, California and operates an extensive distribution network located throughout the U.S. Makita is located at 14930 Northam St., La Mirada, CA 90638. For more information, please contact us at 1-800-4-MAKITA (1-800-462-5482) or visit the website at makitatools.com.